The promoters of ADS Group are visionaries with a combined experience of over 50 years plus in alco-bev industry. They are the leaders who have built this big conglomerate in the alco-bev industry and continue to motivate each and every stakeholder to excel in their domain contributing to the growth of ADS Group.
Director’s Note
Director’s note
Managing Director
“We at ADS Group believe in Win – Win approach with all our stake holders. Whether it’s our Consumers, for whom we offer superior products at reasonable value, our business partners, for whom we offer long term, transparent, fair business practices or our employees whom we treat like members of our extended family and we want them to work with full freedom to unleash the entrepreneur spirit in each one of them.”
OVER THE YEARS, ONWARDS & UPWARDS
2012: Haryana Factory operations commenced.
2013: Country Liquor, IMFL roll out.
Our journey
Haryana Factory operations commenced.
Country Liquor, IMFL roll out.
The Generation, Royal Green, and Double Blue launched across multiple states.
1 Million cases of IMFL crossed.
Rajasthan Factory Operations Commenced, 1 Million Cases of Royal Green whisky sale in a Financial Year.
2018: 2 Million Cases of Royal Green Whisky Sale in a Financial Year, Launch of Calenter VSOP Brandy.
2019: Tetra Pack launched for IMFL, Royal Green Packaging upgraded, and Uttar Pradesh Factory operations commenced.
2020: Launch of Calenter Premium Rum.
2021: Launch of Innate Reserve Whisky, Overseas markets opened, 10 million cases of Royal Green whisky sale milestone crossed since launch, Launch of Royal Green TVC.
2022: Royal Green New Look bottle launched, Punjab Factory operations commenced.
2023: Royal Green launched in Maharashtra, J&K, Kerala & Pondicherry – completing Royal Green’s Pan India launch, Launch of Woodnote Premium Blended Select Cask Whisky,
15 Million Cases of Royal Green 2019 cumulative since inception, Royal Green adjudged as Fastest Growing Millionaire Whisky Brand in the world.
2023: Launch of Woodnote Premium Blended Select Cask Whisky.
2024: Launch of BOHO Premium Blended Whisky
2025: Launch of The Irish Smith Triple Distilled Irish Whiskey (BIO)
HERITAGE
HERITAGE
Our passion for quality shows in our diverse collection, where tradition meets innovation for a delightful experience. From smooth classics to bold new flavors, we offer something for everyone.
Cases
Brands
Pan India
retail reach
Distilleries &
Bottling Units
LEADERSHIP
50 years of legacy, woven into success. ADS Group’s visionary leaders aren’t just industry veterans,
they’re trailblazers igniting passion and fostering excellence. They inspire every stakeholder to
contribute to ADS Group’s unstoppable growth.
Executive Director
Mr. Ashok Kumar Maan is a dynamic leader and holds leadership roles in finance, manufacturing and operations of the company. As a founder member, Mr. Ashok Maan has played a key role in the setting up of the first 60 KLPD distillery of the company. He is a family man and the strongest source of motivation to the hardworking team at ADS. Before this venture, he has been dealing in wholesale and retail trade of liquor for more than 22 years in the state of Haryana.
Executive Director
Mr. Sikander Maan plays a vital role in the management of the company’s facilities and administration. A sportsman, athlete and true son of the land, Mr. Sikander Maan loves to travel and has used his rich experiences in shaping the ethos and work culture at ADS. He has been instrumental in ensuring that the growth of ADS is reflected in all areas and facilities from which it operates. Before this venture, he has been dealing in wholesale and retail liquor trade.
Chief Executive Officer
Young and Energetic, Mr. Virat Maan brings in a new perspective to the organization. He has done his Masters in International Business and Management from the University of Westminster, London. Mr. Virat Maan gained experience in best business practices and consumer insights through his internships at Diageo UK in the Reserves and Malts team covering large parts of the global market and at Pernod Ricard UK as Strategy Development & Marketing Manager. His vision is to make ADS Group a true multinational...
Chief Operating Officer
Responsible for developing and leading the ADS commercial team in India to deliver world-class business results. A keen eye for consumer trends and a passion for developing great consumer brands. As Business Head he is passionately pursuing his dream to propel ADS Group’s vision and commitment towards being the most trusted name in the Alcohol-beverage Industry, offering exceptional brands and displaying a consistent passion for quality and consumer delight.
Lorem Ipsum
Advisor - Supply Chain
A Post Graduate in Business Administration with a specialisation in Materials Management. He has more than 35 years of experience in the alcobev Industry, of which over a decade as Head of Supply Chain (North India) with United Spirits Ltd. Mr PV Achar is a well-known and most respected person in the liquor industry. Mr PV Achar has played a very important role across functions in the initial years of setting up of business and has been instrumental in bringing in best practices in Supply Chain Management to ADS Group.
Advisor - Sales & Marketing
A veteran of Indian liquor industry and former Chief Operating Officer-West/East Region of United Spirits Ltd (A Diageo Company), Mr Nagappa brings in a wealth of knowledge and experience in sales and marketing to ADS Group. He has played a key role in establishing Royal Green a household name across India and ensuring ADS Group footprint across. A people’s man, he knows how to get the best out of each individual.
OUR VALUES
With the ambition to be the most trusted name in the alco-bev industry, our team practices these values which are driving us towards our success.
Since our inception, teamwork has been our superpower. Our rapid growth in the Alcobev industry is a direct outcome of our collaborative efforts.
Innovation and creativity are at the core of all team members. While crafting our products, we follow a consumer-first approach. Our team is guided by a spirit of continuous innovation in delivering the best quality products in the market.
We prioritize integrity, fostering reliability and honesty among all employees.
Since our inception, teamwork has been our superpower. Our rapid growth in the Alcobev industry is a direct outcome of our collaborative efforts.
We treat everyone with kindness and courtesy, fostering respect both professionally and personally.
We take pride in being part of a progressive company making a positive impact in our industry and society.
